"I'm selfish, impatient and a little insecure. I make mistakes. I am out of control and at times hard to handle. But if you can't handle me at my worst, then you sure as hell don't deserve me at my best."~Marilyn Monroe

Tuesday, January 24, 2012

A LOOK AT....Radioactive Broadcasting and Barb Beach

Specialty in new media, social media, out of home media and traditional media. Expansive knowledge of affinity marketing,CRM,event planning and management. 18 years working on affinity marketing and integration of social media for the automotive market (including one of the first E-magazines for automotive!).
Created event that lead to a Guiness Book of World Records for Mazda! Integration of advertising and pro bono product placement through events,online and terrestrial community tie- ins. Specialist in social media/exposure. In one year I landed $9 million dollars in gratuitous media for Mazda Motors
Noteworthy Bench Marks:
Named One of the Top Five Women in Automotive
Interviewed by CNN/topic: Relationship Marketing in Automotive
Featured Presenter to the Detroit Automotive Marketing Council Detroit Michigan Customer Loyalty
Featured Presenter to Strategic Research Institute New York, New York Customer Loyalty
Professional Experience

Directed and published over 150 issues of affinity centered automotive magazine for Mazda North America Operations and Chrysler Motor Company. Developed affinity club models Mazda Miata, PT Cruiser, Chrysler 300, and entire Dodge Brand trucks and passenger vehicles. Developed and implemented all marketing, public Relations, corporate relations, media relations, and communications programs.www.DodgeEnthusiast.com

Journalist Chicago Tribune
Entertainment Editor Los Angeles Daily News
Station Manager FM 102 AM 1320 San Diego Ca

Content Chief,Producer and Host for Internet TV and Radio including MOTORMOUTHS A show for auto enthusiasts! Grand Magazine Radio,Digital Politics, Inside the Cage (MMA), Talk Radio Road Show, Longevity to name just a few

1 comment:

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